вторник, 3 мая 2011 г.

Neil Sol PhD -Marketing Profile

Neil Sol, Ph.D.

(925) 552-5186 Danville, California

(925) 389-8528 drsol52@mac.com

Seasoned C-Level Operations & Marketing Executive
Well-Regarded as a Pioneer in the Healthcare & Fitness Industry
for Passionate Leadership and as Noted Author, Speaker,
New Business Developer, and Delegation Leader to China

Reputation of Providing Innovation and New Ideas to
Create New Business • Identifying Revenue-Generating
Programs Unencumbered by Insurance Restraint

Broad Experience in Virtually Every Aspect of Business, i.e. turning around and stabilizing underperforming facilities, growing revenue from new and non-traditional sources, diversifying institutions, improving the cost effectiveness of programs, services, facilities, and personnel, developing new programs, and recruiting highly qualified and committed talent

Solution-focused, innovative top-level executive with 20+ years of Valued Experience Managing and Marketing for Academic, Commercial Health Clubs, Health Care, and Equipment Manufacturing Organizations with Revenues up to $1 Billion

Career of providing distinctive leadership and consultation to over 100 hospitals and alternative health institutions, 25,000 students, 4,000 businesses, 300+ personnel, 20 multi-recreational health clubs, and 6 directors in 21 states and on 3 continents

Deliverer of high-quality, leading edge services and products to every aspect of health care & preventive medicine, holistic & alternative health, wellness, rehabilitation and sports medicine, and equipment manufacturing

Recognized as a pioneer for inventing real-time telemedicine programs that link physicians and nurse practitioners to provide collaborative triage, diagnosis, and quality of care in mobile, satellite, and remote clinics, and for developing facilities to extend the healthcare continuum into new markets, which today are found in 6,000 hospitals

Record of spearheading diversification strategies and new business models that spur significant revenue growth and offset losses, developing innovative new products to generate income, and increasing business volume through the original concept of “patient mining”

Selected to lead the first People-to-People Citizens Ambassador Health/Fitness and Sports Medicine Delegation to the People’s Republic of China

Noted author, Editor, Public Speaker, and Consulting Reviewer for Numerous Publications

Selected Milestones

¨ Established a $35 million to $100 million market by designing, in six weeks in collaboration with an engineer, 10 pieces of customized Nautilus strength equipment for wheelchair bound and able-bodied users

¨ Invented a real-time collaborative informatics telemedicine program to link physicians and nurse practitioners to provide medical treatment and business solutions to mobile, satellite, and remote clinics

¨ Boosted revenues 5X from roughly $5 million to $25 million by boosting the number of monthly physical therapy visits from 150 to 5,000

¨ Generated $10 million in revenues with a net profit of $1.5 million after debt service for a full service athletic facility that included a preventive medicine center, spa, and fine dining restaurant

¨ Realized $500k in new purchase cialis revenue by providing consulting services to three area hospitals

¨ Launched a successful Sports Medicine Division to provide full-time trainers and game-day physicians a conduit for attracting injured athletes to the cheap cialis system to increase patient roles and boost revenues

¨ Pulled in $7–10 million with about $1 million profit by combining insurance and private-pay dues to cover new personal memberships

¨ Negotiated a partnership and contract to provide drop-in retail clinic to Walmart

¨ Brought in $15 million in additional revenue by providing 4,000 local businesses with health and drug screenings, wellness services, accident-prevention programs, ergonomic worksite assessments, health fairs, smoking cessation and weight management programs

¨ Converted 30% of acute-illness patients to private memberships, increasing private memberships from 2,000 to over 9,500 in three years

¨ Maximized hospital profitability by diversifying the institution’s revenues to include non-traditional revenues from health promotion programs

¨ Restored annual profit after debt service for one of the most reputable health clubs in the U.S. from a $3 million loss to a $1 million profit within 12 months

¨ Significantly boosted monthly patient volume from 200 to 1,500 visits, a 650% increase, within 24 months, revitalizing a floundering occupational health program at two clinics

¨ Implemented student health service programs that serviced over 200 students a day at two community colleges with a total student population of 25k plus

¨ Touched and enhanced the healthcare of many lives by setting up screening clinics in churches, identifying 5% as high-risk symptomatic

¨ Resolved service problems and cut member complaints by virtually 100%

¨ Earned an ASMBS Center of Excellence distinction by creating the first bariatric surgery program in the San Francisco Bay area

¨ Received a rarely given award from the California Association for Professional Excellence for writing an application for the state version of the Malcolm Baldridge award

¨ Chosen for an Academy Fellowship by the National Advisory Board Company, obtaining an MBA-equivalent in Elevating Health System Strategy, Leading Human Capital, Leading the 21st Century Health Care Enterprise, Achieving Breakthrough Operations, and Maximizing Health System Financial Performance

¨ Recognized as one of 120 Healthy American Fitness Leaders by the U.S. Junior Chamber of Commerce

Further Accomplishments

· Originated the Houstonian Institute, a subsidiary of the Houstonian Club, to provide consultation services to other fitness firms

· Set up local clinics that trained 400+ amateur and professional athletes in sports conditioning performance and injury-prevention programs

· Developed an innovative capitation-billed corporate preventive health program that interfaced with managed care plans

· Created and marketed entrepreneurial cash businesses not reliant on third-party payers

· Key participant in transitioning the successful sale of a leading manufacturer-distributor of commercial and home fitness equipment

· Managed a six-month project that brought major improvements to rehabilitation services, occupational health, physician relations, and other targeted growth areas for an acute-care hospital

· Architected a 70k square foot integrated medical fitness facility – LifeStyleRx – that offered wellness, cardiac and pulmonary rehabilitation, physical therapy, personal training, and weight-loss services

· Provided medical care to underserved rural committees by deploying a mobile multi-service health clinic

· Launched an osteoporosis awareness and treatment program and baseline evaluations to improve the care and lifestyle of the local aging population

· Established a Medical Products Division to design, manufacture, market, sell, and distribute Nautilus equipment and products to the rehabilitation medicine market

· Supplemented a four-year college program by introducing a Master’s Degree Program in Preventive and Rehabilitative Cardiovascular Health, graduating 20 to 30 students per year, overseeing the full Master’s Thesis

· Built a team of high-quality personnel, including the IHRSA/CYBEX Fitness Director of the Year

PRIMARY EXPERTISE

§ Author, Editor, & Consulting Review

§ Ambulatory Care

§ Bariatric Surgery

§ Budgeting & Forecasting

§ Capitation Billing

§ Clinical Outpatient Service

§ Commercial Health Clubs

§ Consulting Services

§ Contract Negotiation & Management

§ Corporate Medicine

§ Cost Containment

§ Equipment (Sports) – Design, Manufacturing, Sales, & Distribution

§ Finance Administration

§ Health Care

§ Health Care Institution Diversification

§ Health Care Reform

§ Healthcare Program Design

§ Health Clubs – Multi Recreational & Athletic Facilities – Full Service

§ Health & Fitness Products & Service Management

§ Health & Preventive Care

§ Health Promotion Programs

§ Holistic & Alternative Health

§ Home Care

§ Instructing & Student Supervision

§ Integrated Medical & Fitness Centers

§ Managed Care Plans & PPO’s

§ Marketing – Products & Services

§ Medical Talent Training

§ Medical Business Development

§ Medical Fitness

§ New Program, Product, & Market Development

§ Networking

§ Occupational Health

§ Operations Management

§ Orthopedic Programs

§ Outpatient Services & Clinics

§ Partnership Building

§ Performance-Based Reporting

§ Personnel Recruitment, Training, & Retention

§ Physical Medicine

§ Physician Relations

§ Presentations & Public Speaking

§ Profit & Loss Optimization

§ Purchasing Oversight

§ Recruitment – Market Talent

§ Rehabilitation Services – Cardiac, Psych, Substance Abuse

§ Resource Maximization

§ Retail Medicine

§ Revenue Generation & Optimization

§ Satellite & Mobile Services

§ School Health Centers

§ Sports Medicine, Performance, & Conditioning

§ Start Up Designs & Launch

§ Strategic Collaborations & Alliances

§ Strategic Planning & Execution

§ Supply Chain Optimization

§ Team Collaboration & Building

§ Technology Innovation

§ Telemedicine

§ Turnarounds

§ Union/Non-Union Labor Relations

§ Wellness

CAREER HISTORY

Independent – Danville, California 2009 - Present

Executive Consultant

Valleycare Health System – Livermore & Pleasanton, California 1997 - 2009

Vice President of Outpatient Services & Program Development

Health Vantage, Inc. – Houston, Texas 1993 – 1997

Founder & President

University of Houston at Clear Lake – Clear Lake, Texas 1989 – 1991

Adjunct Professor

The Houstonian Club – Houston, Texas 1988 – 1993

General Manager

Nautilus Sports Medical Industries, Inc. – Dallas, Texas 1987 - 1988

President, Medical Products Division

Earlier Experience

Methodist Hospital of Memphis – Memphis, Tennessee — Director, Department of Health Promotion

George Williams College – Downers Grove, Illinois — Administrative Director, Preventive & Rehabilitative Cardiovascular Health Program ((PARCH) – a Master’s Degree Program

Consulting Experience

§ Allen Town Racquet Club - Allen Town, Pennsylvania

§ (The) Atlantic Club - Wall, New Jersey

§ Aultman Hospital - Canton, Ohio

§ Baptist Hospital - Miami, Florida

§ Baptist Medical Center - Birmingham, Alabama

§ Barnes Jewish Hospital - St. Louis, Missouri

§ Baxter General Hospital - Mountain Home, Arkansas

§ Baylor Health Care System and Medical Center – Dallas, Texas

§ Bethesda Memorial Hospital - West Palm Beach, Florida

§ Calhoun County General Hospital - Calhoun, Massachusetts

§ (The) Center for Integrative Therapies, Holistic Physical Therapy Clinic - Boulder, Colorado Columbia Hospital - Milwaukee, Wisconsin

§ Corpus Christi Athletic Club - Corpus Christi, Texas

§ (The) Court House - Florence, Alabama

§ Cullman County General Hospital - Cullman Alabama

§ DeKalb General Hospital - Decatur, Georgia

§ Forrest General Hospital - Hattiesburg, Massachusetts

§ Fort Bend Hospital - Sugar Land, Texas

§ Fort Sanders Medical Center - Knoxville, Tennessee

§ Grant Medical Center - Columbus, Ohio

§ HCA Palmyra Hospital - Albany, Georgia

§ Health Industries of America - Memphis, Tennessee

§ HealthEast - Allentown, Pennsylvania

§ Healthworks Health & Fitness Club - Meriden, Connecticut

§ Hospital Corporation of America - Nashville, Tennessee

§ Huntsville Humana Hospital - Huntsville, Alabama

§ International Health, Racquet and Sportsclub Association, Vanguard Project Focus Group – city, state

§ Lewisville Sports Medicine Center - Lewisville, Texas

§ Loudoun Memorial Hospital - Leesburg, Virginia

§ Lourdes Hospital - Paducah, Kentucky

§ Magnolia Hospital - Corinth, Massachusetts

§ Memorial Health Systems - Houston, Texas

§ Mercy Hospital - Portsmouth, Ohio

§ Meriden Wallingford Hospital - Meriden, Connecticut

§ Nautilus Racquet & Swim Club - Paducah, Kentucky

§ North & South Shore Racquet Club - Milwaukee, Wisconsin

§ North East Georgia Medical Center - Gainesville, Georgia

§ Orlando Regional Medical Center – Orlando, Florida

§ Peak Health and Fitness Center - Nederland, Colorado

§ (The) Phoenix, Holistic Center for Health Excellence - Denver, Colorado

§ Presbyterian Hospital - Oklahoma City, Oklahoma

§ Price Investments - Idaho Falls, Idaho

§ Price Waterhouse Health Care Division – city, state

§ Riverside Methodist Hospital - Columbus, Ohio

§ Rush Presbyterian St. Luke’s Medical Center - Chicago, Illinois

§ San Jacinto Methodist Hospital - Baytown, Texas

§ Schoeber’s Athletic Clubs - San Francisco, California

§ Southern Hills Medical Center - Nashville, Tennessee

§ Sporting Club at Cherry Creek - Denver, Colorado

§ Sports Plus - Huntsville, Alabama

§ St. Barnabas Medical Center - Livingston, New Jersey

§ St. Francis Medical Center - Cape Girardeau, Missouri

§ St. Luke’s Hospital “Lifewise Program” - Kansas City, Missouri

§ Sugarland Athletic Club - Sugarland, Texas

§ Texas Club - Houston, Texas

§ Texas Osteopathic Hospital - Fort Worth, Texas

§ Trotter Treadmill, Inc. - city, state

§ Western Athletic Clubs - San Francisco, California

§ WillisKnighton Hospital - Shreveport, Louisiana

§ Wimbleton Sportsplex - Memphis, Tennessee

§ Winter Park Memorial Hospital - Columbus, Ohio

Other Experience

§ Visiting Professor – AFAA Japan

§ Visiting Professor - Toyama Wellness University at Toyama, Japan

EDUCATION & CERTIFICATIONS

Ph.D., Physical Education with a specialty in Exercise Physiology – Kent State University, Ohio

MS, Exercise Science – University of Massachusetts at Amherst

BS, Physical Education – Brooklyn College, City University of New York at Brooklyn

· Advanced Fitness Specialist Certification – YMCA

· Health/Fitness Director Certification – ACSM

· Preventive and Rehabilitative Exercise Program Director Certification – ACSM

PUBLICATIONS & RESEARCH

· “Fit Trend” (Monthly Column) - Health and Fitness Magazine at Houston, Texas

· “Fitprints: Bulletin of Abstracted Research” - Association for Fitness in Business Publication

· “Health Care Connection” (Monthly Column) - Club Insider News at Marietta, Georgia

· “Optimal Health: Strategies for the Integrated Health Care Systems” (Editorial Column) - AB Publishers at Madison, Wisconsin

· Sol, N. and Foster, C., Editors, “ACSM’s Health/Fitness Facility Standards and Guidelines” - Human Kinetics at Champagne, Illinois

· Sol, N.; Golaszewski, T.; Miller, R.E.; Pfeiffer, G, “A Functional Description of Directors of Fitness/Health Promotion Programs in the Occupational Settings” - Journal of Fitness in Business

· Sol, N., “Can Hospitals Provide Successful Wellness Programs?” - Corporate Fitness and Recreation Vol. (3), Apr/May, 1985

· Sol,N.; Buyze, M.; Foster, G.; Pollock, M.; Sennett, S.; Hall, J, “Comparative Training Responses to Rope Skipping and Jogging” - Physician and Sports Medicine

· Sol, N. and Wing, C., “Guidelines for Pre-Exercise Health Screening” chapter in The Stairmaster Fitness Handbook. Editor, Peterson, J.A. and Bizant, C. Master Press at Indianapolis, Indiana

· Sol, N. and Speros, C., “Health Fairs - A Lucrative Product for Hospitals” - Optimal Health

· Sol, N. and Speros, C., “Health Promotion and Wellness Programs: Marketing Lifestyle Changes,” Chapter in Competitive Strategies in Health Care Market - J. Wiley Publishers at City, State

· Sol, N. and Wilson, P., Editors, “Health Promotion in Health Care Setting” -Human Kinetics Publishers at Champagne, Illinois

· Sol N., “Modification for Health Conditions and Special Populations,” Chapter in Personal Trainers Manual edited by Sudy in San Diego, CA

· Sol, N., “Optimal Health: Strategies for the Integrated Health Care Systems” - AB Publishing Company at Ithaca, Michigan

· Sol, N., Forward in the “Standards Book for Exercise Programs Professional Reports Corporate” – Publisher at Canton, Ohio

· Sol, N., Gladwyn, L., Editors, “The Emerging Profession - Manual for the Fitness Professional” - AFAA Publication at Sherman Oaks, California

· Sol, N. Ebel; H.; Bailey, D.; and Schecter, S., Editor. “The Fitness Manual” - Fitcom at Philadelphia, Pennsylvania

· Sol,N. and Speros, C., “The WELLTH Program of Health Promotion,” Chapter in New Business Development in Ambulatory Care -American Hospital Publishing, Inc.

Consulting Review

· Aerobic Theory and Practice, AFAA Publishing

· (The) Fitness Center Planning Guide, True Fitness Technology

· Fitness Leader Handbook, Human Kinetics Publishing Co.

· Fitness Participant Handbook, Human Kinetics Publishing Co.

· Health Fitness Instruction Handbook, Human Kinetics Publishing Co.

· Implementing Health and Fitness Programs into the Corporate Hospital and Community Setting, Watsworth Publishing

· Marketing Health & Fitness Program, Human Kinetics Publishing Co.

· Wellness & EAP Program, Human Kinetics Publishing Co.

Editorial Review

· Corporate Fitness and Recreation Journal – Editorial Advisory Committee

· Journal of Fitness in Business (AFB Publication) – Editorial Advisory Committee

· Sports Care & Fitness Publication - Board of Editors

AWARDS, HONORS & RECOGNITIONS

· Name of award – California Association for Professional Excellence

· American College of Sports Medicine, Fellow

· Association of Worksite Health Promotion, Charter Fellow

· Center of Excellence Distinction - ASMBS Center of Excellence

· Distinguished Administrator of the Year – Medical Fitness Association

· Healthy American Fitness Leaders Award – U.S. Junior Chamber of Commerce

· “People to People” Citizens Ambassador Health/Fitness and Sports Medicine Delegation to the Peoples Republic of China

· The Academy Fellowship in Healthcare - National Advisory Board Company

WORKSHOPS & PROFESSIONAL PRESENTATIONS

· “A Look into the Future for the Health/Racquet Club Business” – International Racquet Sports Association National Convention

· “Administrative Aspects of a Wellness Program” – National Wellness Conference

· AFAA Practitioner Workshops – list workshop titles

· “Business of Employee Wellness” – 10th Annual Conference on Fitness in Business

· “Certification Examiner” – ACSM Program Director Certification Workshop

· “Detecting Health Promotion Needs throughout a Church and Community Screening Program” with Speros, C. - Proceedings of the Patient Education in Primary Care Education Conference

· “Economic Realities of Hospital Health Promotion” – Optimal Health Seminar

· “Enhanced Sales Through Computerized Sales Tracking” – AFB Annual Conference

· “Health and Fitness” – China Association of Science and Technology

· “Health Promotion: A Means to Increase Hospital Revenue” – American Society of Health Educators and Trainers National Conference of the American Hospital Association

· “Health Promotion as a Component of the Integrated Health Care System” – LaCrosse Health and Sports Science Symposium

· “Heart Rate Response in 35 Year Old Denervated Coronary Transplant Patient to a Bout of Submaximal Exercise” with Crutchfield, M. and Fischer, S. - ACSM Convention

· “Hospital Health Promotion: A Premier” – Third Annual Optimal Conference

· “Hospital-Health (Racquet) Club Joint Ventures” – Mutually Beneficial International Racquet Sports Association National Convention

· “How to Develop a Hospital Health Promotion Program” – Optimal Health Seminar

· “How to Track Patient Referral as a Result of Hospital Health Promotion” – AHA National Conference on Community Health Promotion

· “Opportunities for Clubs Within the Changing Health Care Paradigm” – TCMA, California Clubs of Distinction Conference

· “Physician/Hospital Joint Venture Through Health Promotion Programs” – American Society of Health Care Educators and Trainers of the American Hospital Association

· “Selected Physiological Response to Varied Handgrip and Crank Styles in Maximal Arm Ergometry” with Town, G. and Woodward, J. - ACSM Convention

· “The AFAA Fitness Practitioner” – AFAA Japan

· “The Future of Health Clubs and Health and Fitness in the Changing Health Care Paradigm” – IHRSA National Convention

· “The Health Care Connection – Positioning Your Club for Future Success” – IHRSA National Conference

· “The Status of Preventive Health in the U.S.” – Toyama Wellness University

· Numerous presentations in the area of Health and Fitness, Health Care, Health Reform, Preventive Health, Professional Certification and Licensure in Health and Fitness Industry, and Selling Capitated Health and Fitness Services

PROFESSIONAL AFFILIATIONS

· ACSM Health and Fitness Professional Summit - Planning Committee

· ACSM - Ad Hoc Committee on Health and Fitness Professionals

· ACSM – Chairman, Fitness Instructor Certification Sub-committee for Preventive and Rehabilitative Exercise Committee

· ACSM – Chairman, Marketing Sub-committee for Preventive and Rehabilitation Exercise Committee

· ACSM - Sub-committee for Health and Fitness Standards and Certification

· Aerobic and Fitness Foundation of America – Trustee

· AFAA – Chairman, Board of Advisors, Fitness Practitioner Certification

· AFB – Chairman, 11th Annual Conference

· AFB – Founder & Chairman, Fellowship Selection Committee

· AFB – National Education Director for the Board of Directors

· American Alliance of Health Physical Education, Recreation and Dance

· American College of Sports Medicine – Fitness Instructors Certification Sub-committee for Preventive and Rehabilitation Exercise Committee

· American Heart Association

· American Society for Health Care Educators and Trainers

· Association for Fitness in Business – Board of Trustees

· Association for Worksite Health Promotions - President

· Illinois Governor’s Council for Health and Fitness – Governor Appointee

· International Health, Racquet and Sportsclub Association

· International Health, Racquet and Sportsclub Association – The Association of Quality Clubs

· Las Positas College Foundation - Board of Directors

· Matol Botanical International – Health and Nutrition Advisory Board

· Medical Fitness Association

· Memphis Cardiovascular Society

· National Association of Healthy American Fitness Leaders

· National Board of Fitness Examiners

· National Health Network – Advisory Board Member

· National Wellness Institute

· North American Health & Fitness Network

· Optimal Health Seminars – Conference Chairperson

· President’s Committee on Employment of the Handicapped – Presidential Appointee

· Tennessee Heart Association Cardiac Rehabilitation – Sub-committee

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